According to Dr. Peter Meyers
, 36% of the top of the page ad blocks are now displaying 4 ads. The ads that were once on the right column have now gone to the bottom of the page and are fewer in number. This all depends on the category and competition for ads in the category, but it's clear the organic results area on the from page is now much smaller on most searches. Getting your business on the front page of a Google search is now a much larger challenge as these changes have squeezed the space reserved for organic search results to an even smaller area.
Read the MOZ post for more details.
If you would like some help or some information on how your business is performing on search, just give us a call at WIBW for a free, no obligation review.
Google recently rolled out their new Post function for all small businesses with a Google My Business account (formerly known as Google+). They have been testing this new tool since the 2016 election. Only a select number of businesses and individuals were used in the trial. Google has also kept the launch relatively quiet. To date there is no official name. Google describes it as “Posting on Google.”
Posts offer businesses the ability to submit updates that appear directly in the search engine results pages (SERPs) when someone is searching for your business. You can use Google Posts in a variety of formats including events (with dates and times), image based, video, animated GIFs and text based posts.
Below is Google’s official description:
“Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.”
This is your opportunity to beat your competitors to the punch and start using and benefiting from this FREE tool right away.
WIBW is offering a limited number of small seminars at the station to fully explain Google Posts and show you how to get started and develop an ongoing strategy to bring more customers and potential customers to your website.
All you need to do is email Al Bonner at email@example.com or call 785-221-7151 if your interested in attending one of our seminars.We will then contact you with seminar dates and time options. You can also contact your WIBW representative.
Here are seven good reasons for having and maintaining a
website for your business. Determine which areas of your website need some
Online brochure - Your potential customers should be able to easily find out about you and any of your products online.
More customers –Billions of people use the internet every day. Don’t miss out on your share.
Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.
24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.
Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.
Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.
Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.
Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.
Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.
If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.
Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.
Why are Page Titles so important to Google and other search engines?
Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”