Well planned “Title Tags” for your website are critical to being found on Google searches.

  • By Al Bonner
  • 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

Here are some suggestions for making sure your Page Titles are in place and/or written to optimize your website pages for search engine performance and user experience.  

How to look at your Page Titles.

One way is to look at your website’s back-end for the overall site and each page. In most cases, you can see how each page title has been written and make adjustments if needed. Another way is to right click on the web page itself and click on “View Source.” This will reveal the source code for that specific page. You will need to do this for each page. This method works on all three main browsers: Chrome, Internet Explorer and Firefox. You should look for code near the top of the page that looks like this:

<head>
<title>Example Title</title>
</head>

If you want quicker results, we can help. At WIBW , we use several tools to help analyze a client’s website and quickly review pages titles and other important page structure elements. We would be happy to review your website for you at no charge, just let us know.

Number of Characters Matters

When Google pulls your page title into their search result, they will only grab the first 55 or so characters. Some social media platforms will pull more characters, but for search engines, only 55 or so characters will show up in the search result.

Make sure important keywords are at the front of the page title.

Most experts will agree that the closer the keyword is to the start of the title, the more helpful it will be for ranking. Also factor in the user. The closer the keyword is to the front of the title, the more likely they are to click on your website or page. So repeating your business name at the front of every page title will not help you. I see this a lot. I recommend using your business name at the end of the page title. Depending on how well know your business is and how easy it is to connect your website address with your actual brand name, should determine if it’s necessary to use your name in all page titles.

Think of your title as a key headline that tells the user what’s important, what’s in it for them. Generally, this is the same information that search engines will be most interested in.

Make sure you title makes sense to the user. 

Page titles like “services” say nothing to search engines or the user. It must compelling. Think of it as your one chance to tell the user about the value of the content on the page or about your business.

What’s next?

WIBW is here to help area businesses with any digital challenge. Optimizing your website for search is one of the most difficult areas to understand. It changes all the time and differs by category of business and area of the country.  

At WIBW, we use several tools to help analyze a client’s website. We offer a FREE, no obligation review of all your digital assets. Just give us a call at 785-272-6397 or email me at  al.bonner@wibi.com  to set up your analysis.

 

 

13 Marketing Blog

By Al Bonner 25 Jul, 2017

Google recently rolled out their new Post function for all small businesses with a Google My Business account (formerly known as Google+). They have been testing this new tool since the 2016 election. Only a select number of businesses and individuals were used in the trial. Google has also kept the launch relatively quiet. To date there is no official name. Google describes it as “Posting on Google.”

Posts offer businesses the ability to submit updates that appear directly in the search engine results pages (SERPs) when someone is searching for your business. You can use Google Posts in a variety of formats including events (with dates and times), image based, video, animated GIFs and text based posts.

Below is Google’s official description:

 “Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.”

This is your opportunity to beat your competitors to the punch and start using and benefiting from this FREE tool right away.

WIBW is offering a limited number of small seminars at the station to fully explain Google Posts and show you how to get started and develop an ongoing strategy to bring more customers and potential customers to your website.

All you need to do is email Al Bonner at al.bonner@wibw.com or call 785-221-7151 if your interested in attending one of our seminars.We will then contact you with seminar dates and time options.  You can also contact your WIBW representative.

By Al Bonner 03 Jan, 2017

Here are seven good reasons for having and maintaining a website for your business. Determine which areas of your website need some attention.

Online brochure - Your potential customers should be able to easily find out about you and any of your products online.

More customers –Billions of people use the internet every day. Don’t miss out on your share.

Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.

24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.

Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.

Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.

  Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.

Actions:

Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.

Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.

If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.

By Al Bonner 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

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