Well planned “Title Tags” for your website are critical to being found on Google searches.

  • By Al Bonner
  • 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

Here are some suggestions for making sure your Page Titles are in place and/or written to optimize your website pages for search engine performance and user experience.  

How to look at your Page Titles.

One way is to look at your website’s back-end for the overall site and each page. In most cases, you can see how each page title has been written and make adjustments if needed. Another way is to right click on the web page itself and click on “View Source.” This will reveal the source code for that specific page. You will need to do this for each page. This method works on all three main browsers: Chrome, Internet Explorer and Firefox. You should look for code near the top of the page that looks like this:

<head>
<title>Example Title</title>
</head>

If you want quicker results, we can help. At WIBW , we use several tools to help analyze a client’s website and quickly review pages titles and other important page structure elements. We would be happy to review your website for you at no charge, just let us know.

Number of Characters Matters

When Google pulls your page title into their search result, they will only grab the first 55 or so characters. Some social media platforms will pull more characters, but for search engines, only 55 or so characters will show up in the search result.

Make sure important keywords are at the front of the page title.

Most experts will agree that the closer the keyword is to the start of the title, the more helpful it will be for ranking. Also factor in the user. The closer the keyword is to the front of the title, the more likely they are to click on your website or page. So repeating your business name at the front of every page title will not help you. I see this a lot. I recommend using your business name at the end of the page title. Depending on how well know your business is and how easy it is to connect your website address with your actual brand name, should determine if it’s necessary to use your name in all page titles.

Think of your title as a key headline that tells the user what’s important, what’s in it for them. Generally, this is the same information that search engines will be most interested in.

Make sure you title makes sense to the user. 

Page titles like “services” say nothing to search engines or the user. It must compelling. Think of it as your one chance to tell the user about the value of the content on the page or about your business.

What’s next?

WIBW is here to help area businesses with any digital challenge. Optimizing your website for search is one of the most difficult areas to understand. It changes all the time and differs by category of business and area of the country.  

At WIBW, we use several tools to help analyze a client’s website. We offer a FREE, no obligation review of all your digital assets. Just give us a call at 785-272-6397 or email me at  al.bonner@wibi.com  to set up your analysis.

 

 

13 Marketing Blog

By Al Bonner 03 Jan, 2017

Here are seven good reasons for having and maintaining a website for your business. Determine which areas of your website need some attention.

Online brochure - Your potential customers should be able to easily find out about you and any of your products online.

More customers –Billions of people use the internet every day. Don’t miss out on your share.

Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.

24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.

Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.

Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.

  Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.

Actions:

Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.

Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.

If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.

By Al Bonner 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

By Al Bonner 20 Oct, 2016

On January 1, 2015, Facebook made major changes in their news feed algorithms. The result was a dramatic reduction in the number of posts by businesses that end up reaching their followers (users that LIKE your business). Facebook’s message: Provide a value to your audience and don’t try to game the system. Build a base of followers that find your posts relevant, interesting and useful. Plus one more thing, if you really want your message to get through, you need to pay for it.

The following tips and how to avoid them, are intended to help more of your posts get through and more importantly be “liked,” shared or commented on.  There are many more, but this will give you a checklist to start reviewing the posts you have been making for the last few months. If you don’t change your tactics, even the ones that worked for years, you may do harm to your Facebook ranking. Most of them will simply not work any longer.

1. Posting text-only updates.

It’s simple, users have a greater reaction to images and videos. Not only will your post have a lessor chance of being viewed and read, users will likely bypass your post altogether. Not everyone reacts this way, but results show that videos and images command the highest engagement. It’s best to test your audience and evaluate the performance of text –only vs. image or video.

2. Re-posting or re-using your content.

Facebook does not like re-posting the same content over and over again. They view it as spam and you want to avoid being labeled as spammer. Remember, your posts should provide value. Your links should bring users to the content they expect to receive from reading your headline or viewing the image you post.

3. Encouraging people to take action.

What do I mean by “taking action?” Using words such as: like, enter a contest, click here, purchase something, download, or share. Users don’t want to see posts like that. Facebook views these types of posts as promotional. As a result, your posts will not reach very money people, if at all.

4. Blind Posting

I’m sure you’ve heard the phrase, “ set it and forget it. ” If you post something on your Facebook page and don’t take the time to review how successful it was, you could be wasting valuable time and energy on posts that no one sees. Facebook provides you with a wealth of statistics to help evaluate views, shares, likes and much more. At least once a month, you should take the time to review how each of your posts performed. Just click on the “insights” button at the top of your page.

5. Not taking advantage of trending topics.

If you share articles or videos on your page, do some checking before you hit publish. Facebook runs a list of popular or trending topics . On your phone it’s called Facebook Mentions and on a desktop it’s on the right side of the page. If you add a hashtag relevant to one of current trends or something related to the topic you’re sharing, your post will have a much better chance to reach more people interested in the same topic.

What’s next?

Pick one of two of the above mistakes that you are currently practicing and make a conscious effort to improve or adjust. Then make sure you review the results. Spend some time in your page’s “ Insights .” My other suggestion is to try boosting a post or creating a Facebook ad. You not only reach your followers, you can reach others in your target area as well.

If you need some help, give us a call. We are happy to perform a FREE evaluation of your page and help you create a marketing plan for Facebook or any other media or social media platform you are using.

Call Al Bonner at 785-272-6397 or email at al.bonner@wibw.com

 

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