website content strategies

Your Website: If You Build It, They Won't Come!
Successful content and Search strategies for your website. 

November 17, 2015 from 1:30 to 3:30 PM 
at the Washburn Small Business Development Center

The Washburn Small Business Development Center and WIBW Television are partnering to bring you this FREE Seminar. 

Just because you have a website, new or old, doesn’t mean people will find it and use it. It’s getting harder and harder to get your website on the front page of a Google search. It is more important than ever to follow Google’s quality guidelines for success in search results to avoid any known SEO tricks and remain on Google's good list. While a content strategy will not guarantee a front page position on the search engines, it is key to keeping the information on your website fresh and relevant. Google loves that!

Creating content that builds your brand and adds value to your takes time and dedication. Successful small businesses know that most things worth doing require some real work and risk. If you approach content marketing thoughtfully and strategically, you can find ways to get more for less out of the process.

This seminar will provide you with a foundation for ongoing content development and a Search Engine Optimization strategy so your website will better engage with your audience, follow Google’s search guidelines and grow your business.  

You Will Learn:
  • What is content strategy?
  • How to develop a content strategy.
  • Step-by -step guidelines to producing quality content for your website, email, mobile and social media platforms.
  • How to incorporate SEO best practices into your content marketing plan
  • Creating ongoing, fresh ideas and developing at content inventory (resources you can use)

Who Should Attend:

Small and medium size businesses with an existing website that needs more cotent and better search results. 

Businesses that want to improve search engine results for their business and increase engagement of current and potential customers. 

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