Social Media Seminar

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How to Leverage the Power and Reach of Social Media

September 8, 2015 from 1:30 to 3:30 PM 
at the Washburn Small Business Development Center

The Washburn Small Business Development Center and WIBW Television are partnering to bring you this FREE Seminar. There is no better time to begin or grown social media marketing. Sites like Facebook, Twitter, YouTube and others encompass millions of people that are your customers and potential customers. 

If you are going to keep pace with today’s savvy consumer, then you must have an understanding of the latest social media marketing tools and create a marketing strategy to deploy them.

In order to take advantage of the tremendous power and reach of social media, you need to start with a proven approach to give you a plan, the tools and the know-how to make social media work for you and your organization.

This seminar will give you everything you need to get your organization up to speed or rev up your existing social media pages.  

The seminar is an introduction to Social Media. You’ll learn practical techniques, useful tools and ideas that you can use immediately.


You Will Learn:
  • How to build the business case for social media engagement.
  • How to determine which social media channels will best fit your customers and objectives.
  • Examples of how organizations have successfully used social media and what you can learn from their success and ideas.
  • How to differentiate your business in high competitive social platforms like, Youtube, Twitter and Facebook.
  • How to track and measure social media ROI. 
  • Learn how to engage and grow a loyal social media following
Who Should Attend:

Small and medium size businesses with existing social media pages that want to grow participation, increase engagement and product measurable ROI.

Small and medium size businesses that do not have active social media pages for their business and want to invest time and energy to build social media strategies for their business. 


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