Enhance your Search Presence on Google in One Easy Step.

  • By Al Bonner
  • 22 Jul, 2015
Google puts heavy stock into providing their users with accurate, complete, reputable, relevant and most importantly, verified information on your business. One important step you can take to ensure your business is officially recognized by Google is to claim your FREE Google Plus (Google+) business page. Google now calls this Google My Business .

Already Claimed Your Page?

If you’ve already claimed or verified, make sure your address and phone number and store hours are correct and match the information exactly as it is shown on your website. Make sure you have populated your page with photos, videos, descriptions, key words and more. Take advantage of this FREE opportunity and fill out your page completely.

Claim your Page

First, make sure you have a Google+ Business page. Search for your business name on Google. Type: “business name, city, Google+ page” into the search bar. If you have a business page, it will show up in the results. Click on your page. If you see a little checkmark inside a little shield (see screen shot below), you are already certified. If the emblem does not appear, follow the steps below to claim your page. If your business does not have a page, follow the steps below to create a page.
Note: To add your local business to Google My Business, you must have a postal address. If you’d like to promote a brand, product, organization or any other entity without an address, you should instead create a brand page . https://support.google.com/business/answer/4570248

Why Claim Your Page?

Claiming your company’s Google+ page will not directly impact how your business performs on Google searches, but it will optimize the information on your page and how your company appears in relevant search results. A claimed page contains more accurate maps, photos, up-to-date links to your business, website and a prominent review rating. These are all very important when you only have a few seconds to capture a visitor’s attention. If your target audience does not click through to your actual Google+ page, they will see all of your critical information right in the Google search result. This is even more important when the user is on a mobile device.

Unclaimed Page

If you have a page, but have not claimed it, Google makes it easy to do so. Just follow the steps on this Google web page .

No Google+ Page

You will need to work with Google to create a page for your address. Follow these easy steps .

New Business or Changed Location of your Business

If you now own a business in an existing location or recently purchased a business and want to claim ownership of an existing Google+ page or a Google+ page tied to your new address, you will need to transfer ownership of the page. In most cases, this is a simple process, but in the event you do not know the current owner, it will require a few extra steps so Google can verify the detail.   Google has a step by step process for this situation.

Once you’ve verified your business information, any updates or changes you make to your local business – such as contact details, description, photos, business hours – are eligible to show up on Google Maps and other Google properties (example below).

Need some help with this process?

WIBW and 13 Marketing are more than happy to help. We also offer a full range of digital services from website development to search engine marketing.

Give us a call at 785-272-6397, Ext 700 or email Al Bonner at al@13marketing.com

13 Marketing Blog

By Al Bonner 03 Jan, 2017

Here are seven good reasons for having and maintaining a website for your business. Determine which areas of your website need some attention.

Online brochure - Your potential customers should be able to easily find out about you and any of your products online.

More customers –Billions of people use the internet every day. Don’t miss out on your share.

Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.

24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.

Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.

Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.

  Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.

Actions:

Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.

Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.

If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.

By Al Bonner 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

By Al Bonner 20 Oct, 2016

On January 1, 2015, Facebook made major changes in their news feed algorithms. The result was a dramatic reduction in the number of posts by businesses that end up reaching their followers (users that LIKE your business). Facebook’s message: Provide a value to your audience and don’t try to game the system. Build a base of followers that find your posts relevant, interesting and useful. Plus one more thing, if you really want your message to get through, you need to pay for it.

The following tips and how to avoid them, are intended to help more of your posts get through and more importantly be “liked,” shared or commented on.  There are many more, but this will give you a checklist to start reviewing the posts you have been making for the last few months. If you don’t change your tactics, even the ones that worked for years, you may do harm to your Facebook ranking. Most of them will simply not work any longer.

1. Posting text-only updates.

It’s simple, users have a greater reaction to images and videos. Not only will your post have a lessor chance of being viewed and read, users will likely bypass your post altogether. Not everyone reacts this way, but results show that videos and images command the highest engagement. It’s best to test your audience and evaluate the performance of text –only vs. image or video.

2. Re-posting or re-using your content.

Facebook does not like re-posting the same content over and over again. They view it as spam and you want to avoid being labeled as spammer. Remember, your posts should provide value. Your links should bring users to the content they expect to receive from reading your headline or viewing the image you post.

3. Encouraging people to take action.

What do I mean by “taking action?” Using words such as: like, enter a contest, click here, purchase something, download, or share. Users don’t want to see posts like that. Facebook views these types of posts as promotional. As a result, your posts will not reach very money people, if at all.

4. Blind Posting

I’m sure you’ve heard the phrase, “ set it and forget it. ” If you post something on your Facebook page and don’t take the time to review how successful it was, you could be wasting valuable time and energy on posts that no one sees. Facebook provides you with a wealth of statistics to help evaluate views, shares, likes and much more. At least once a month, you should take the time to review how each of your posts performed. Just click on the “insights” button at the top of your page.

5. Not taking advantage of trending topics.

If you share articles or videos on your page, do some checking before you hit publish. Facebook runs a list of popular or trending topics . On your phone it’s called Facebook Mentions and on a desktop it’s on the right side of the page. If you add a hashtag relevant to one of current trends or something related to the topic you’re sharing, your post will have a much better chance to reach more people interested in the same topic.

What’s next?

Pick one of two of the above mistakes that you are currently practicing and make a conscious effort to improve or adjust. Then make sure you review the results. Spend some time in your page’s “ Insights .” My other suggestion is to try boosting a post or creating a Facebook ad. You not only reach your followers, you can reach others in your target area as well.

If you need some help, give us a call. We are happy to perform a FREE evaluation of your page and help you create a marketing plan for Facebook or any other media or social media platform you are using.

Call Al Bonner at 785-272-6397 or email at al.bonner@wibw.com

 

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