Enhance your Search Presence on Google in One Easy Step.

  • By Al Bonner
  • 22 Jul, 2015
Google puts heavy stock into providing their users with accurate, complete, reputable, relevant and most importantly, verified information on your business. One important step you can take to ensure your business is officially recognized by Google is to claim your FREE Google Plus (Google+) business page. Google now calls this Google My Business .

Already Claimed Your Page?

If you’ve already claimed or verified, make sure your address and phone number and store hours are correct and match the information exactly as it is shown on your website. Make sure you have populated your page with photos, videos, descriptions, key words and more. Take advantage of this FREE opportunity and fill out your page completely.

Claim your Page

First, make sure you have a Google+ Business page. Search for your business name on Google. Type: “business name, city, Google+ page” into the search bar. If you have a business page, it will show up in the results. Click on your page. If you see a little checkmark inside a little shield (see screen shot below), you are already certified. If the emblem does not appear, follow the steps below to claim your page. If your business does not have a page, follow the steps below to create a page.
Note: To add your local business to Google My Business, you must have a postal address. If you’d like to promote a brand, product, organization or any other entity without an address, you should instead create a brand page . https://support.google.com/business/answer/4570248

Why Claim Your Page?

Claiming your company’s Google+ page will not directly impact how your business performs on Google searches, but it will optimize the information on your page and how your company appears in relevant search results. A claimed page contains more accurate maps, photos, up-to-date links to your business, website and a prominent review rating. These are all very important when you only have a few seconds to capture a visitor’s attention. If your target audience does not click through to your actual Google+ page, they will see all of your critical information right in the Google search result. This is even more important when the user is on a mobile device.

Unclaimed Page

If you have a page, but have not claimed it, Google makes it easy to do so. Just follow the steps on this Google web page .

No Google+ Page

You will need to work with Google to create a page for your address. Follow these easy steps .

New Business or Changed Location of your Business

If you now own a business in an existing location or recently purchased a business and want to claim ownership of an existing Google+ page or a Google+ page tied to your new address, you will need to transfer ownership of the page. In most cases, this is a simple process, but in the event you do not know the current owner, it will require a few extra steps so Google can verify the detail.   Google has a step by step process for this situation.

Once you’ve verified your business information, any updates or changes you make to your local business – such as contact details, description, photos, business hours – are eligible to show up on Google Maps and other Google properties (example below).

Need some help with this process?

WIBW and 13 Marketing are more than happy to help. We also offer a full range of digital services from website development to search engine marketing.

Give us a call at 785-272-6397, Ext 700 or email Al Bonner at al@13marketing.com

13 Marketing Blog

By Al Bonner 25 Jul, 2017

Google recently rolled out their new Post function for all small businesses with a Google My Business account (formerly known as Google+). They have been testing this new tool since the 2016 election. Only a select number of businesses and individuals were used in the trial. Google has also kept the launch relatively quiet. To date there is no official name. Google describes it as “Posting on Google.”

Posts offer businesses the ability to submit updates that appear directly in the search engine results pages (SERPs) when someone is searching for your business. You can use Google Posts in a variety of formats including events (with dates and times), image based, video, animated GIFs and text based posts.

Below is Google’s official description:

 “Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.”

This is your opportunity to beat your competitors to the punch and start using and benefiting from this FREE tool right away.

WIBW is offering a limited number of small seminars at the station to fully explain Google Posts and show you how to get started and develop an ongoing strategy to bring more customers and potential customers to your website.

All you need to do is email Al Bonner at al.bonner@wibw.com or call 785-221-7151 if your interested in attending one of our seminars.We will then contact you with seminar dates and time options.  You can also contact your WIBW representative.

By Al Bonner 03 Jan, 2017

Here are seven good reasons for having and maintaining a website for your business. Determine which areas of your website need some attention.

Online brochure - Your potential customers should be able to easily find out about you and any of your products online.

More customers –Billions of people use the internet every day. Don’t miss out on your share.

Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.

24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.

Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.

Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.

  Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.

Actions:

Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.

Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.

If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.

By Al Bonner 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

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