Why Email is the #1 Marketing Tool for Small Businesses
10 Ways to Improve Your Existing Email Marketing Program.
August 11, 2015 from 1:30 to 3:30 PM
at the Washburn Small Business Development Center
The Washburn Small Business Development Center and WIBW Television are partnering to bring you this FREE Seminar. This workshop will cover email marketing fundamentals marketing from start to finish. Starting with the step-by-step design process and branding your business and message. You will learn best practices to getting your email noticed in the in-box and keep people opening your emails. Measuring results is key, so we will show you how to read and use your email reports to assess results and send better emails in the future.
Email marketing trends constantly change, making it vital for your business to implement the newest trends to stay in tune with your competitor's strategies and the latest tools . Even with social media’s huge growth, email marketing is still number one.
You Will Learn:
- Build your email address list.
- Reach new prospects.
- Boost your email's chances of being opened.
- Design your message with impactful content and graphics.
- Make sure your emails are Mobile Friendly.
- Use analytic to measure success.
Who Should Attend:
Small and medium size businesses with an existing email marketing program and customer databases.