Artificial Intelligence Technology Advances are Amazing

  • By Al Bonner
  • 15 Jan, 2016
                                                                                                                                                                                                                  Image Credit: Google
On Friday, January 15th, a CNN Money article announced Apple had Purchased an Artificial Intelligence Company that can read your emotions . The name of the company is  Emotient, Inc.   Essentially their technology analyzes facial expressions to measure a variety of emotions like anger, joy, surprise, fear, disgust and contempt.  On the surface, you might assume that Apple is planning to use this technology to add to their product features somewhere down the line. What may surprise you is how far down the line companies like Google and Apple already are with Artificial Intelligence. 

A few weeks ago, Charlie Rose  interviewed Sebastian Thrun . Thrun is the former leader of GoogleX . One of his projects was the driverless car that Google is currently developing. You may remember a news story about the car after it was pulled over by the police for going too slow. I'm not sure who they gave the ticket to, but clearly they have some more work to do on their technology. 

Rather than listen to me ramble on about something I know very little about, I offer you this recommendation. Watch the Charlie Rose interview of Sebastian Thrun. You will be astounded by what you learn.  Having a hard time imagining what happens next with your smartphone? How about your phone telling you have the early signs and symptoms ofAlzheimer's? It's closer than you think. Invest 30 minutes and watch the interview.  This is must-see TV for marketers and business owners.  CLICK HERE 

13 Marketing Blog

By Al Bonner 25 Jul, 2017

Google recently rolled out their new Post function for all small businesses with a Google My Business account (formerly known as Google+). They have been testing this new tool since the 2016 election. Only a select number of businesses and individuals were used in the trial. Google has also kept the launch relatively quiet. To date there is no official name. Google describes it as “Posting on Google.”

Posts offer businesses the ability to submit updates that appear directly in the search engine results pages (SERPs) when someone is searching for your business. You can use Google Posts in a variety of formats including events (with dates and times), image based, video, animated GIFs and text based posts.

Below is Google’s official description:

 “Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.”

This is your opportunity to beat your competitors to the punch and start using and benefiting from this FREE tool right away.

WIBW is offering a limited number of small seminars at the station to fully explain Google Posts and show you how to get started and develop an ongoing strategy to bring more customers and potential customers to your website.

All you need to do is email Al Bonner at al.bonner@wibw.com or call 785-221-7151 if your interested in attending one of our seminars.We will then contact you with seminar dates and time options.  You can also contact your WIBW representative.

By Al Bonner 03 Jan, 2017

Here are seven good reasons for having and maintaining a website for your business. Determine which areas of your website need some attention.

Online brochure - Your potential customers should be able to easily find out about you and any of your products online.

More customers –Billions of people use the internet every day. Don’t miss out on your share.

Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.

24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.

Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.

Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.

  Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.

Actions:

Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.

Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.

If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.

By Al Bonner 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

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