On January 1, 2015, Facebook made major changes in their news feed algorithms. The result was a dramatic reduction in the number of posts by businesses that end up reaching their followers (users that LIKE your business). Facebook’s message: Provide a value to your audience and don’t try to game the system. Build a base of followers that find your posts relevant, interesting and useful. Plus one more thing, if you really want your message to get through, you need to pay for it.
The following tips and how to avoid them, are intended to help more of your posts get through and more importantly be “liked,” shared or commented on. There are many more, but this will give you a checklist to start reviewing the posts you have been making for the last few months. If you don’t change your tactics, even the ones that worked for years, you may do harm to your Facebook ranking. Most of them will simply not work any longer.
1. Posting text-only updates.
It’s simple, users have a greater reaction to images and videos. Not only will your post have a lessor chance of being viewed and read, users will likely bypass your post altogether. Not everyone reacts this way, but results show that videos and images command the highest engagement. It’s best to test your audience and evaluate the performance of text –only vs. image or video.
2. Re-posting or re-using your content.
Facebook does not like re-posting the same content over and over again. They view it as spam and you want to avoid being labeled as spammer. Remember, your posts should provide value. Your links should bring users to the content they expect to receive from reading your headline or viewing the image you post.
3. Encouraging people to take action.
What do I mean by “taking action?” Using words such as: like, enter a contest, click here, purchase something, download, or share. Users don’t want to see posts like that. Facebook views these types of posts as promotional. As a result, your posts will not reach very money people, if at all.
4. Blind Posting
I’m sure you’ve heard the phrase, “ set it and forget it. ” If you post something on your Facebook page and don’t take the time to review how successful it was, you could be wasting valuable time and energy on posts that no one sees. Facebook provides you with a wealth of statistics to help evaluate views, shares, likes and much more. At least once a month, you should take the time to review how each of your posts performed. Just click on the “insights” button at the top of your page.
5. Not taking advantage of trending topics.
If you share articles or videos on your page, do some checking before you hit publish. Facebook runs a list of popular or trending topics . On your phone it’s called Facebook Mentions and on a desktop it’s on the right side of the page. If you add a hashtag relevant to one of current trends or something related to the topic you’re sharing, your post will have a much better chance to reach more people interested in the same topic.
Pick one of two of the above mistakes that you are currently practicing and make a conscious effort to improve or adjust. Then make sure you review the results. Spend some time in your page’s “ Insights .” My other suggestion is to try boosting a post or creating a Facebook ad. You not only reach your followers, you can reach others in your target area as well.
If you need some help, give us a call. We are happy to perform a FREE evaluation of your page and help you create a marketing plan for Facebook or any other media or social media platform you are using.
Call Al Bonner at 785-272-6397 or email at email@example.com
Google recently rolled out their new Post function for all small businesses with a Google My Business account (formerly known as Google+). They have been testing this new tool since the 2016 election. Only a select number of businesses and individuals were used in the trial. Google has also kept the launch relatively quiet. To date there is no official name. Google describes it as “Posting on Google.”
Posts offer businesses the ability to submit updates that appear directly in the search engine results pages (SERPs) when someone is searching for your business. You can use Google Posts in a variety of formats including events (with dates and times), image based, video, animated GIFs and text based posts.
Below is Google’s official description:
“Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.”
This is your opportunity to beat your competitors to the punch and start using and benefiting from this FREE tool right away.
WIBW is offering a limited number of small seminars at the station to fully explain Google Posts and show you how to get started and develop an ongoing strategy to bring more customers and potential customers to your website.
All you need to do is email Al Bonner at firstname.lastname@example.org or call 785-221-7151 if your interested in attending one of our seminars.We will then contact you with seminar dates and time options. You can also contact your WIBW representative.
Here are seven good reasons for having and maintaining a
website for your business. Determine which areas of your website need some
Online brochure - Your potential customers should be able to easily find out about you and any of your products online.
More customers –Billions of people use the internet every day. Don’t miss out on your share.
Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.
24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.
Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.
Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.
Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.
Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.
Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.
If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.
Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.
Why are Page Titles so important to Google and other search engines?
Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”