10 Signs It’s Time to Take Action on Your Old Website

  • By Al Bonner
  • 24 Jul, 2015

Use this checklist to develop your FIX IT list for website.

Slow load times – If your website takes more than 3 seconds to load you are at risk of losing new users that come to your site and Google may be penalizing your page ranking for search results. There are many ways to cure your speed problem. Start with Google Webmaster tools. Access the Page Speed Tool  that analyzes any URL’s (website address) page load speed and give you tips on how to make improvements.

Visually Appeal – Most older websites are dead giveaways when it comes to look and design. Treat your website like you do your brick and mortar store or manufacturing facility.

Broken Links – When is the last time you checked all of the links on your website. Nothing is more frustrating to users than broken links, especially if they’re important. If your website doesn’t work right, what does that say about your products and services?

No Google Analytics or other traffic tracking code installed . How do you know if your website is working for your or not without some kind of tracking tool. Simple analytics can tell you how many views, sessions, unique users and returning visitors your site has. Don’t think you have any traffic from mobile devices? How do you know? Analytics can tell you what percentage of users access your site by desktop, tablet or smartphone and then which type of device, browser or search engine visitors are using. Google Analytics are FREE. Use them.

Poorly organized navigation. If your navigation runs down the side of your site or part of your page links are at the bottom, you not only have an old site, you make it difficult to find key information. New website templates address this issue with the latest navigation tools.

No testimonials – Prospects want to know how other customers use your product or service and whether or not they value your business. If you have happy customers, you should be able to get a written statement or comment from them. Videos are even better. You should also incorporate links or embeds from outside review sites like Google, Yelp and others. Make it easy for prospects to evaluate your business. Control the message.  

Your site lacks content – Google and other search engines value content and content that is frequently updated and viewed. If you have a handful of pages or have multiple pages that haven’t changed in years, Google doesn’t like your site and prospects will view your business as behind the times. Make it easy to learn about your product or service. The more “organized” content the better. The more often you update it and add new content, the more Google will love your website.

Your site contains little to no pictures. Users want a visual. Show your product. Show your product in action. Add photo galleries and videos. Would you have a showroom or store with no product to look at. Your website is an easy tool to use to allow prospects to see your product and see your business without ever having to step foot inside.

Site pages and page URLs (addresses) are not optimized for search engine placement. If you don’t know the answer to this one, then you likely don’t have the structure you need to be found on searches. Ask a professional to run some analysis on your site and how your site shows up in key word searches for your category.

Site contains no FAQ (Frequently asked Questions) . I’m sure you and your employees can make a list of the top 5 to 10 questions you always get from customers. Create an FAQ page on your website and make it easy for customers and potential customers to get the information they need to make a decision about your business. Note, very few people will call your business to get simple questions answered. Your website is where they turn for answers.

If you have any questions, need help or would like a FREE analysis of your website and overall digital footprint, give us a call at 785-272-6397 or email me at al@13marketing.com. We are here to help. 

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13 Marketing Blog

By Al Bonner 03 Jan, 2017

Here are seven good reasons for having and maintaining a website for your business. Determine which areas of your website need some attention.

Online brochure - Your potential customers should be able to easily find out about you and any of your products online.

More customers –Billions of people use the internet every day. Don’t miss out on your share.

Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.

24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.

Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.

Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.

  Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.

Actions:

Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.

Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.

If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.

By Al Bonner 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

By Al Bonner 20 Oct, 2016

On January 1, 2015, Facebook made major changes in their news feed algorithms. The result was a dramatic reduction in the number of posts by businesses that end up reaching their followers (users that LIKE your business). Facebook’s message: Provide a value to your audience and don’t try to game the system. Build a base of followers that find your posts relevant, interesting and useful. Plus one more thing, if you really want your message to get through, you need to pay for it.

The following tips and how to avoid them, are intended to help more of your posts get through and more importantly be “liked,” shared or commented on.  There are many more, but this will give you a checklist to start reviewing the posts you have been making for the last few months. If you don’t change your tactics, even the ones that worked for years, you may do harm to your Facebook ranking. Most of them will simply not work any longer.

1. Posting text-only updates.

It’s simple, users have a greater reaction to images and videos. Not only will your post have a lessor chance of being viewed and read, users will likely bypass your post altogether. Not everyone reacts this way, but results show that videos and images command the highest engagement. It’s best to test your audience and evaluate the performance of text –only vs. image or video.

2. Re-posting or re-using your content.

Facebook does not like re-posting the same content over and over again. They view it as spam and you want to avoid being labeled as spammer. Remember, your posts should provide value. Your links should bring users to the content they expect to receive from reading your headline or viewing the image you post.

3. Encouraging people to take action.

What do I mean by “taking action?” Using words such as: like, enter a contest, click here, purchase something, download, or share. Users don’t want to see posts like that. Facebook views these types of posts as promotional. As a result, your posts will not reach very money people, if at all.

4. Blind Posting

I’m sure you’ve heard the phrase, “ set it and forget it. ” If you post something on your Facebook page and don’t take the time to review how successful it was, you could be wasting valuable time and energy on posts that no one sees. Facebook provides you with a wealth of statistics to help evaluate views, shares, likes and much more. At least once a month, you should take the time to review how each of your posts performed. Just click on the “insights” button at the top of your page.

5. Not taking advantage of trending topics.

If you share articles or videos on your page, do some checking before you hit publish. Facebook runs a list of popular or trending topics . On your phone it’s called Facebook Mentions and on a desktop it’s on the right side of the page. If you add a hashtag relevant to one of current trends or something related to the topic you’re sharing, your post will have a much better chance to reach more people interested in the same topic.

What’s next?

Pick one of two of the above mistakes that you are currently practicing and make a conscious effort to improve or adjust. Then make sure you review the results. Spend some time in your page’s “ Insights .” My other suggestion is to try boosting a post or creating a Facebook ad. You not only reach your followers, you can reach others in your target area as well.

If you need some help, give us a call. We are happy to perform a FREE evaluation of your page and help you create a marketing plan for Facebook or any other media or social media platform you are using.

Call Al Bonner at 785-272-6397 or email at al.bonner@wibw.com

 

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