10 Signs It’s Time to Take Action on Your Old Website

  • By Al Bonner
  • 24 Jul, 2015

Use this checklist to develop your FIX IT list for website.

Slow load times – If your website takes more than 3 seconds to load you are at risk of losing new users that come to your site and Google may be penalizing your page ranking for search results. There are many ways to cure your speed problem. Start with Google Webmaster tools. Access the Page Speed Tool  that analyzes any URL’s (website address) page load speed and give you tips on how to make improvements.

Visually Appeal – Most older websites are dead giveaways when it comes to look and design. Treat your website like you do your brick and mortar store or manufacturing facility.

Broken Links – When is the last time you checked all of the links on your website. Nothing is more frustrating to users than broken links, especially if they’re important. If your website doesn’t work right, what does that say about your products and services?

No Google Analytics or other traffic tracking code installed . How do you know if your website is working for your or not without some kind of tracking tool. Simple analytics can tell you how many views, sessions, unique users and returning visitors your site has. Don’t think you have any traffic from mobile devices? How do you know? Analytics can tell you what percentage of users access your site by desktop, tablet or smartphone and then which type of device, browser or search engine visitors are using. Google Analytics are FREE. Use them.

Poorly organized navigation. If your navigation runs down the side of your site or part of your page links are at the bottom, you not only have an old site, you make it difficult to find key information. New website templates address this issue with the latest navigation tools.

No testimonials – Prospects want to know how other customers use your product or service and whether or not they value your business. If you have happy customers, you should be able to get a written statement or comment from them. Videos are even better. You should also incorporate links or embeds from outside review sites like Google, Yelp and others. Make it easy for prospects to evaluate your business. Control the message.  

Your site lacks content – Google and other search engines value content and content that is frequently updated and viewed. If you have a handful of pages or have multiple pages that haven’t changed in years, Google doesn’t like your site and prospects will view your business as behind the times. Make it easy to learn about your product or service. The more “organized” content the better. The more often you update it and add new content, the more Google will love your website.

Your site contains little to no pictures. Users want a visual. Show your product. Show your product in action. Add photo galleries and videos. Would you have a showroom or store with no product to look at. Your website is an easy tool to use to allow prospects to see your product and see your business without ever having to step foot inside.

Site pages and page URLs (addresses) are not optimized for search engine placement. If you don’t know the answer to this one, then you likely don’t have the structure you need to be found on searches. Ask a professional to run some analysis on your site and how your site shows up in key word searches for your category.

Site contains no FAQ (Frequently asked Questions) . I’m sure you and your employees can make a list of the top 5 to 10 questions you always get from customers. Create an FAQ page on your website and make it easy for customers and potential customers to get the information they need to make a decision about your business. Note, very few people will call your business to get simple questions answered. Your website is where they turn for answers.

If you have any questions, need help or would like a FREE analysis of your website and overall digital footprint, give us a call at 785-272-6397 or email me at al@13marketing.com. We are here to help. 

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13 Marketing Blog

By Al Bonner 25 Jul, 2017

Google recently rolled out their new Post function for all small businesses with a Google My Business account (formerly known as Google+). They have been testing this new tool since the 2016 election. Only a select number of businesses and individuals were used in the trial. Google has also kept the launch relatively quiet. To date there is no official name. Google describes it as “Posting on Google.”

Posts offer businesses the ability to submit updates that appear directly in the search engine results pages (SERPs) when someone is searching for your business. You can use Google Posts in a variety of formats including events (with dates and times), image based, video, animated GIFs and text based posts.

Below is Google’s official description:

 “Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.”

This is your opportunity to beat your competitors to the punch and start using and benefiting from this FREE tool right away.

WIBW is offering a limited number of small seminars at the station to fully explain Google Posts and show you how to get started and develop an ongoing strategy to bring more customers and potential customers to your website.

All you need to do is email Al Bonner at al.bonner@wibw.com or call 785-221-7151 if your interested in attending one of our seminars.We will then contact you with seminar dates and time options.  You can also contact your WIBW representative.

By Al Bonner 03 Jan, 2017

Here are seven good reasons for having and maintaining a website for your business. Determine which areas of your website need some attention.

Online brochure - Your potential customers should be able to easily find out about you and any of your products online.

More customers –Billions of people use the internet every day. Don’t miss out on your share.

Influence People’s Decisions - With the right content and helpful information, you should be able to influence people that your product or service is better than your competitors.

24 hours per day - Your website is open 24 hours a day, seven days a week. You can always be there for your customers.

Communication with customers - By having updates, “how to” information, events, promotions and information about your product or service, you can maintain an ongoing communication with your customers through your website.

Marketing - Your website can bring you new customers by taking advantage of a wide range of digital marketing techniques.

  Instant credibility - A great looking, well organized, useful website can position your brand and your business ahead of others in your category and give you instant credibility that others lack.

Actions:

Pick one or two of the areas you need help in and make it a goal for 2017 to invest time and money in improving the performance of your website.

Have a professional conduct a digital analysis of your website for both organization and how it performs on search engines.

If you need help with a digital analysis, give us a call at WIBW TV. We provide free digital reviews.

By Al Bonner 26 Oct, 2016

Title tags or page titles, give users and search engines an accurate and concise description of your website and for the content on each page of your website. Page titles should demonstrate the relevancy or contents of the website or individual page. This element is critical to both user experience and search engine optimization.

Why are Page Titles so important to Google and other search engines?

Next to the overall content on a specific website or web page, page titles have been considered one of most important elements for being found on search engines, or search engine optimization (SEO). They appear in three places. Browsers, external websites and search engine results pages. Below you will see examples of all three places using a recent Wall Street Journal article on the “Plummeting Newspaper Ad Revenues…”

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